What defines the retail sales desk?

The retail sales desk is defined by its focus on individual investors and their specific needs. This segment of a financial institution is dedicated to providing services tailored to the average consumer or individual clients, rather than larger institutional clients. As such, the retail sales desk often emphasizes personal service, understanding customer goals, and offering solutions that fit the specific financial situations of individuals.

This focus allows retail sales desks to provide tailored investment advice, manage portfolios, and offer products that align with the personal investment objectives and risk profiles of individual clients. This differentiates them from other sales desks that may concentrate on wholesale or institutional clients, thus highlighting the unique role retail sales play in the broader financial services landscape.